KOREASCHOLAR

WHO CARES ABOUT SUSTAINABILITY ISSUES? EFFECTIVENESS OF FASHION SUSTAINABLE COMMUNICATION OF THE UNITED NATION'S #ACTNOW CAMPAIGN ON PUBLIC ENGAGEMENT

Ziyou Jiang, Jewon Lyu, Sumin Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.272-277

HOW SHOULD I TALK TO YOU? EXAMINING THE EFFECTIVENESS OF COMMUNICATION STYLES OF CUSTOMER SERVICE CHATBOTS

Maximilian Geyr, Silke Bartsch

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.803-806

THE COMMUNICATION STYLE MATTERS: IMPROVING SALES EFFECTIVENESS BY USING SOCIOMETRIC SENSORS

Sandra Pauser, Udo Wagner

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.715

THE EFFECTIVENESS OF GLOBAL BRANDS SOCIAL MEDIA COMMUNICATION IN CHINA: EVIDENCE FROM WEIBO

Ke Chen, Yi Xie, Luping Zhu, Zhuzhu Xu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.417-421

HOW TO INCREASE THE EFFECTIVENESS OF CELEBRITY-BASED COMMUNICATION FOR LUXURY BRANDS ON SOCIAL MEDIA?

Yi Xie, Ke Chen, Zhuzhu Xu, Luping Zhu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.17-18