KOREASCHOLAR

TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION

Po-Han Wu, Kuan-Ju Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.736

PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.457

HOW TIME MODERATES THE RELATIONSHIP BETWEEN BIG DATA ANALYTICS USE AND COMPANY PERFORMANCE

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1355

WHEN CONSUMERS READ HOW COMPANY HANDLES CUSTOMER COMPLAINTS ONLINE: THE INTERPLAY OF RETAILER RESPONSE AND AUDIENCE POWER

Ran Huang, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1555

ATTRACTING JOB CANDIDATES THROUGH INFORMATION ABOUT A COMPANY’S ETHICALITY: THE EFFECTS OF CERTIFICATION AND EWOM

Victoria-Sophie Osburg, Vignesh Yoganathan, Boris Bartikowski, Hongfei Liu, Micha Strack

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.527

DIFFERENCES BETWEEN CONSUMERS’ AND EMPLOYEES’ BRAND IMAGES OF A FOOD COMPANY

Miho Aizawa, Yasushi Kyutoku, Erina Yoshida, Yuko Minami, Ippeita Dan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.387-391

EDUCATIONAL VALUE: DO UNIVERSITY CHOICES AFFECT COMPANY PERFORMANCE?

Alberto Pezzi, Luca Petruzzellis, Ottorino Morresi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1250-1257

COMMUNICATING CSR MOTIVES IN CONSUMERS’ COMPANY EVALUATIONS: THE ROLES OF CUSTOMER-COMPANY IDENTIFICATION AND SKEPTICISM

Jos Bartels, Anne-Marie van Prooijen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1243

CASE STUDY ON BIG DATA MARKETING IN A KOREAN MULTICHANNEL RETAIL COMPANY

Jaehee Chung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.941

THE INFLUENCE OF INFORMATION SOURCE CHARACTERISTICS OF SNS ON ONLINE CSR eWOM ACCEPTANCE AND ATTITUDES TO THE COMPANY

Hyijae Song, Ha Youn Kim, Yuri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.365-370

THE COMPANY YOU KEEP: HOW PERSONALIZED GIFTS AFFECT RELATIONSHIPS WITH FRIENDS

Marta Pizzetti, Michael Gibbert

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1520

SCANDAL SPILLOVER AND COMPANY RESPONSE STRATEGIES: ARE THEY ALL TARRED BY THE SAME BRUSH?

Jovica Breberina, Vyara Radulova

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1341

THE IMPACT OF SALES MANAGERS’ MARKET ORIENTATION ON MARKETING-SALES CONFLICT AND COMPANY PERFORMANCE

Konstantinos Lionakis, George J. Avlonitis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.480-489