KOREASCHOLAR

SECOND-HAND LUXURY MARKET. USA AND ITALY: A CROSS-CULTURAL COMPARISON

Tiziano Vescovi, Carlotta Berlin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1068

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

SOCIAL COMPARISON AND VIP MARKETING IN THE LUXURY INDUSTRY

Eunju Ko, Wonbae Pang, Rino Kim, Sue Ryung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.597

THE ROLE OF INFLUENCER-BRAND-URS IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCERS COMPARISON

Jinhee Han, Jewon Lyu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.393-398

FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA

Jaehun Kim, Jong-Kuk Shin, Alina Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.336-340

DOES CULTURE AFFECT THE ADOPTION OF RADICALLY NEW PRODUCTS? COMPARISON STUDY OF SOUTH KOREA AND USA

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.315

THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE

HoiSoo Um, Eunju Ko, Boram Do

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.280

DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES: A CROSS-CULTURAL COMPARISON

Fang Fang Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1328

How Consumers Become Ambivalent in Social Settings: The Comparison of Novel and Non-Novel Topics

Su Yun Bae, Duane Wegener, Milos Bujisic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1281-1282

How Consumers Become Ambivalent in Social Settings: The Comparison of Novel and Non-Novel Topics

Su Yun Bae, Duane Wegener, Milos Bujisic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1279-1280

RETHINKING THE GENDERED EXPERIENCE OF PERSONAL GROOMING IN DATING: A COMPARISON OF DATING AS EMBODIED IN ROMANTIC COMEDIES AND EVERYDAY LIFE

Chih-Ling Liu, Katerina Karanika

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1149-1163

NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN

Bruno M. Ferreira, José L. Abrantes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1113

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

HABITUAL MOBILE SHOPPING BEHAVIOR: COMPARISON OF CHINESE AND VIETNAMESE CUSTOMERS

Miao Miao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.315

SUSTAINABILITY & RELIGION: INSIGHTS FOR INTERNATIONAL MARKETING FROM A WESTERN VS. EASTERN COMPARISON

Elizabeth A. Minton

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1622

ENHANCING CONSUMER SATISFACTION AND RETAIL PATRONAGE THROUGH BRAND EXPERIENCE, COGNITIVE PLEASURE, AND SHOPPING ENJOYMENT: A COMPARISON BETWEEN LIFESTYLE AND PRODUCT-CENTRIC DISPLAYS

Ahmad Saquib Sina, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1489-1490

POSING FOR SUCCESS IN USA AND ISRAEL: A COMPARISON OF PORTRAITS USED TO ATTRACT EMPLOYERS IN PROFESSIONAL SOCIAL NETWORKING SERVICES

Iris Vilnai-Yavetz, Sigal Tifferet, Yarden Zloufe, Yair Fishbein

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1363-1374

A COMPARISON OF SOCIAL CAPITAL SCALES IN AN ONLINE COMMUNITY CONTEXT

So Won Jeong, Sejin Ha, Kyu-Hye Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.669-670

PAVING THE WAY FOR SOCIAL CEOS: A CROSS-COUNTRY COMPARISON OF ADAPTING SOCIAL MEDIA IN LEADERSHIP COMMUNICATION

Hsin-Hsuan Meg Lee, Yang Song, Valérie Livia de Jongh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.666

CONSUMERS’ PERCEPTION OF E-TAILORED FASHION MARKETING – A CROSS-CULTURAL COMPARISON BETWEEN CHINA AND UK

Priscilla Y. L. Chan, P. Y. Mok

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.463