KOREASCHOLAR

COOPERATION OR COMPETITION: CONCEPTUALISING AND MEASURING SHARED AGENCY POWER IN CUSTOMER-AI INTERACTIONS

Ben Voyer, Marion Sangle Ferriere, Laszlo Sajtos, Billy Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.844

ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY

Jeeyeon Kim, Alex Jiyoung Kim, Wooyong Jo, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.907-908

COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY

Sung Yoon Ri, Dae Ryun Chang, Hosun Lee, Jungwoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.245-248

THE ROLE OF COMPETITION IN CUSTOMER EQUITY MANAGEMENT

Tae Ho Song, Ji Yoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.386

THE PROCESS OF FIRM COMPETITION IN BUSINESS MARKETS

Christopher J. Medlin, Chris Ellegaard

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1365-1366

PROGRAM COMPETITION AND THE EFFECTS OF LOYALTY PROGRAMS: EVIDENCE FROM CHINA

Jun Kang, Thomas G. Brashear, Bo Zhang, Qiao Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1035