KOREASCHOLAR

DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN

Seojin Stacey Lee, Joonkyung Kim, Yaeri Kim, Kiwan Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.564

HOW COMPLEXITY-INDUCED CONSTRUAL AFFECTS THE PERCEPTION OF PROMOTIONAL MESSAGES

Kacy Kim, Sukin Kim, Gabrielle Corner, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1315

HOW COMPLEXITY-INDUCED CONSTRUAL AFFECTS THE PERCEPTION OF PROMOTIONAL MESSAGES

Kacy Kim, Sukin Kim, Gabrielle Corner, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1248

THE EFFECTS OF APPAREL NAMES AND VISUAL COMPLEXITY ON EVALUATIONS

Jung Eun Lee, Eonyou Shin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.704

THE COMPLEXITY OF MARKETING ACTIVITIES IN THE SHARING ECONOMY

Nikolaos Pappas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.598-603

THE ROLES OF CURIOSITY, VISUAL COMPLEXITY, AND PERCEIVED FIT IN THE CONSUMER INTENT TO SCAN QR CODE ADS

Shintaro Okazaki, Angeles Navarro, Prokriti Mukherji, Kirk Plangger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.711

IN-FLIGHT ATTRIBUTES AND MINDFUL PASSENGERS: QUALITATIVE COMPARATIVE ANALYSIS (QCA) OF RELATIONSHIP QUALITY AND BEHAVIOURAL INTENTIONS CONFIGURATIONS

Sandra Maria Correia Loureiro

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1032-1033

UNDERSTANDING THE RICHNESS AND COMPLEXITY OF CONSUMERS’ MEMORY STRUCTURES FOR A COUNTRY: A NETWORK ANALYSIS APPROACH

Carmen Lopez, George Balabanis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.136