KOREASCHOLAR

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1102-1123

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1041-1042

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

PROMOTING PERCEIVED GREEN BRAND TRUSTWORTHINESS THROUGH VIRTUAL REALITY: A CONCEPTUAL FRAMEWORK

Costanza Dasmi, Anna Marrucci, Faheem Uddin Syed, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.234-238

HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY

Jiyoung Kim, Jihye Min, Kiseol Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1224-1225

THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL

Min-Sook Park, Jongkuk Shin, Yong Ju

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.880-881

IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK

Katerina G. Papakonstantinou, Artemis Panigyraki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.767-779

NEW ERA SIGNALS AND CUSTOMER REVIEW PLATFORMS: CONCEPTUAL AND EMPIRICAL ANALYSIS

Jennifer J. Lee, Sirajul Arefin Shibly

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.697

MARKETING EXCELLENCE: CONCEPTUAL CONSIDERATIONS AND EMPIRICAL EVIDENCE

Marcus Theel

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1452

A MULTILEVEL CONCEPTUAL FRAMEWORK FOR NONLINEAR EFFECTS OF SOCIAL CAPITAL IN SALES MANAGEMENT

Huy Nguyen, Ngoc Luu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.835-836

A CONCEPTUAL MODEL OF BARRIERS TO DATA-DRIVEN BUSINESS INNOVATIONS

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.714-715

MARKETING IN THE STEADY-STATE ECONOMY: CONCEPTUAL MODEL AND PROPOSITIONS

Akinori Iwamoto, Satoko Suzuki, Tomoko Kawakami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.304-308

CONCEPTUAL FRAMEWORK FOR MODELING THE AGILE MARKETING CAPABILITY

Ludovica Moi, Francesca Cabiddu, Moreno Frau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.71-90

A CONCEPTUAL FRAMEWORK FOR INTEGRATING CO-CREATION MECHANISMS IN VALUE CREATION SPHERES

Szu-Hsin Wu, Yuhui Gao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1245-1249

PLACE BRANDING AND SOCIAL RESPONSIBILITY: AN INVESTIGATION OF CRITICAL CONCEPTUAL ISSUES

Sami Kajalo, Anmukka Jyrämä

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1152-1153

THE ROLE OF COOPETITION, FIRM CAPABILITES AND NPD ADVANTAGES ON FINANCIAL PERFORMANCE: DEVELOPMENT OF A CONCEPTUAL MODEL

Sungkyu Lee, Tony C. Garrett, Jong-Ho Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.850

HOW TO ENHANCE SUCCESS OF CO-DEVELOPMENT PROJECTS IN B2B: A CONCEPTUAL MODEL

Ruth Maria Stock, Moritz Merkle

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.425

A CONCEPTUAL MODEL OF ANTECEDENTS, MODERATORS AND OUTCOMES OF CONSUMER CONFINEMENT IN AIRLINE TRAVEL

Stephanie Feiereisen, Thorsten Hennig-Thurau, Vincent-Wayne Mitchell

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.200-201

A CONCEPTUAL MODEL FOR MARKETERS’ CONTRIBUTIONS TO CORPORATE SOCIAL RESPONSIBILITY PROGRAMS (CSR)

Charles Jebarajakirthy, Paramaporn Thaichon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1562-1572