KOREASCHOLAR

THE ROLE OF COOPETITION, FIRM CAPABILITES AND NPD ADVANTAGES ON FINANCIAL PERFORMANCE: DEVELOPMENT OF A CONCEPTUAL MODEL

Sungkyu Lee, Tony C. Garrett, Jong-Ho Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.850

HOW TO ENHANCE SUCCESS OF CO-DEVELOPMENT PROJECTS IN B2B: A CONCEPTUAL MODEL

Ruth Maria Stock, Moritz Merkle

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.425

REFORMULATING APPROACH TO USING PHOTOGRAPHIC IMAGES FOR ADVERTISING DESIGN

Ken W. Li

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1417-1429