KOREASCHOLAR

USING NEURAL RESPONSE (EEG) AND CONJOINT ANALYSIS TO UNDERSTAND THE EFFECT OF UNDERWEAR’S PRODUCT CUES ON CONSUMER CHOICE

Fitri Aprilianty, Mustika Sufiati Purwanegara

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1539-1547

APPLICATION OF CONJOINT-ANALYSIS FOR THE ESTIMATION OF MULTI-ATTRIBUTIVE PRODUCT’S UTILITY

Irina N. Shafranskaya

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1155-1162