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INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE

Dan Jin, Heejin Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.565-570

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CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL

Yuhosua Ryoo, Kacy Kim, Fareeha Wan, Sukki Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.501

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HOW CONSTRUAL LEVEL WORKS IN THE CHOICES OF ONLINE SHOPPING MALL

JinWon Lee, Ji Yoon Kim, Sang Yong Kim, Hee Chan Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1563

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FURTHER THAN MEETS THE EYE: HOW CLOSING AND OPENING EYES AFFECTS CONSTRUAL LEVEL AND UTILITARIAN AND HEDONIC PRODUCT EVALUATION

Younghwa Lee, Sukki Yoon, Kacy Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.591

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STRESS AND CONSUMER ETHICAL BELIEFS: THE ROLE OF CONSTRUAL LEVEL AND MATERIALISM

Yuanyuan Liu, Yeyi Liu, Xi Zhao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.320

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THE RELATIVE EFFECTIVENESS OF SUPERIORITY AND PARITY CLAIMS IN COMPARATIVE ADVERTISING: CONSTRUAL LEVEL THEORY PERSPECTIVE

Chia-Yi Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.234

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THE ROLE OF BRANDING IN CONSTRUAL LEVEL THEORY

AJ Beltis, John Logan, Sukki Yoon, Kacy Kim, Gayatri Subramanian

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.737-740

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THE EFFECT OF CONSTRUAL LEVEL ON CHOICES IN ONLINE SHOPPING: THE DIFFERENTIAL EFFECT ON THE IMPORTANCE OF THE PRODUCT AND THE STORE

Jin Won Lee, Ji Yoon Kim, Sang Yong Kim, Hee Chan Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.60

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PREFERENCE REVERSAL: PERSPECTIVE WITH GENERALIZED CONSTRUAL LEVEL THEORY

Makoto Abe, Takeshi Moriguchi, Akira Yashima

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1300-1303

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