KOREASCHOLAR

CONSUMER INNOVATIVENESS AND ADOPTION OF ECO-INNOVATIONS – AN INDIAN STUDY

Pradipta Halderpradip, Tommi Laukkanen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.73-77

DETERMINANTS OF ADOPTION OF FEMALE FITNESS PRODUCTS: AN EVIDENCE FROM URBAN MILLENNIAL WOMEN

Jae Min Jung, Randy B. Stein, Cailin M. Kuchenbecker, Mahta Mirzaeiramin, Quynh T. Le, Sophia S. Jung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1052

CONSUMER PERCEPTIONS AND ADOPTION OF MOBILE PAYMENTS IN JOHANNESBURG, SOUTH AFRICA: A CASE OF UNIVERSITY STUDENTS

Nakuze Chalomba, Meenakshi Gujral

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1310-1327

CONSUMER ADOPTION OF SMART IN-STORE TECHNOLOGY (SIST): A HIERARCHICAL APPROACH

Hye-Young Kim, Kim K. P. Johnson, Jung Mee Mun, Ji Young Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1548-1549

EFFECTS OF TECHNOLOGY READINESS AND CONSUMER READINESS ON THE ADOPTION OF SELF SERVICE TECHNOLOGY

Hyeon-Sook Shim, Sang-Lin Han

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1101-1102

CONSUMER ADOPTION / REJECTION DECISIONS IN SEEMINGLY SIMILAR SERVICE INNOVATIONS:THE CASE OF THE INTERNET AND MOBILE BANKING

Tommi Laukkanen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.716-717