KOREASCHOLAR

SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING

Sandra Loureiro, João Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.107-108

THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS

Abea Sippel

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.603-607

CAN’T HELP FALLING IN LOVE: HOW LUXURY BRANDS GENERATE CONSUMER AFFECT IN SOCIAL MEDIA

Jan-Frederik Gräve, Marius Johnen, Sina Kaltenbach, Timo Mandler

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.164-168