KOREASCHOLAR

TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION

Po-Han Wu, Kuan-Ju Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.736

THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE

Sanghoon Lee, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.734

RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION

Jiah Yang, Sanghoon Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1485

CONSUMER’S ATTITUDE TOWARD FARMED FISH FED WITH INSECT-BASED FLOURS

Zamparo Gioele, Mason Michela C, Moretti Andrea, Nassivera Federico

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.790-802

THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Filipa Rosado Pinto, Inês Costa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.478-479

THE IMPACT OF SIMILARITY OF THE ADS ON CONSUMER’S ATTITUDE TOWARD THE BRAND AND ITS COMPETITOR

Cunhyeong Ci

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1095

CHANGING CONSUMER ATTITUDE TOWARDS SUSTAINABLE FASHION: A BALANCE THEORY APPROACH

Eunju Ko, Jinghe Han, Yuri Seo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1620

HOW CONSUMER’S REVIEW ON BEAUTY MOBILE APPLICATION AFFECTS PERCEIVED INFORMATION AUTHENTICITY, BRAND ATTITUDE, PURCHASE INTENTION AND ELECTRONICWORD-OF-MOUTH (E-WOM)

Haemin Seok, Minjee Chung, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1612-1613

CONSUMER ATTITUDE TOWARDS BEAUTY IN CHINA --- EVIDENCE FROM COSMETICS INDUSTRY IN CHINA

Cui Geng, Yang Fang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1607-1611

WHY DO NEGATIVE E-WOM MESSAGES SOMETIMES POSITIVELY INFLUENCE CONSUMER ATTITUDE?

Mai Kikumori, Akinori Ono

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1101

THE RISK PERCEPTION ATTITUDE FRAMEWORK:CONSUMER INVOLVEMENT, PERCEPTIONS OF RISK, AND RESPONSES TO FOOD LABELS

Sujung Nam, Juran Kim, Kyung-Tae Gong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.528-533

AN INVESTIGATION OF THE FACTORS AFFECTING CONSUMER ATTITUDE TOWARDS ORGANIC FOOD

Mei Mei Lau, Aris Y. C. Lam, Ronnie Cheung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1826-1839

DON'T GIVE ME ATTITUDE: HOW CAN MARKETERS BRIDGE THE ATTITUDE-BEHAVIOR GAP IN ETHICAL CONSUMER BEHAVIOR?

Alexei Gloukhovtsev, Antti Vassinen, Pekka Mattila

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1322-1337

RESEARCH ON KNOWLEDGE TYPES TO ENCOURAGE CONSUMER ATTITUDE FOR GREEN FASHION

Hyun Min Kong, Heeju Chae, Eunju Ko, Ralf Schellhase

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1229-1230

CONSUMER ATTITUDE TOWARD OUTLET STORES AND RETAILER LOYALTY ACCORDING TO CONSUMER SHOPPING TYPEs

Minjae Seo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1168