INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR
Adel Hadjiesmaeili, Narongsak Thongpapanl, Abdul Ashraf, Magnus Hultman
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.31
ASSESSING CONSUMER BEHAVIOUR STUDENTS IN AUSTRALIAN UNIVERSITIES
Peter Ling
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1840-1851