KOREASCHOLAR

OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING

Heejung Park, Matthew Lunde, Narang Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.514-518

THE EFFECTIVENESS OF USER-GENERATED STORIES IN DIGITAL AGE, ROLE OF CONTENT CHARACTERISTICS AND INDIVIDUAL DIFFERENCES

Sahar Karimi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1030

NUTRIENT CONTENT CLAIM AND CONSUMER DECISION MAKING

Otto Afiuc, Michael Nkrumah, Frederick Owusu Sarpong, Kofi Osei-Frimpong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.594

AUSTRALIAN CONSUMER DECISION-MAKING STYLES FOR PURCHASING EVERYDAY PRODUCTS

Tahmid Nayeem, Riza Casidy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1661-1662

BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -

Haesung Whang, Ting Zhang, Eunju Ko, Ik Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.923-927