KOREASCHOLAR

BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY

Ankita Misra, Tam Duc Dinh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.30

IDENTITY AND CONSUMER PREFERENCES OF TRANSYLVANIAN HUNGARIANS

Annamária Sasné Grósz, Zoltán Veres

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.755-766

CAN BUYING FAKES MAKE YOUA BAD PERSON? THE (RE)SIGNIFICATION OF CONSUMER MORAL IDENTITY THROUGH ENGAGING IN COUNTERFIETING IN HONG KONG

Magnum Lam, Wing-sun Liu, Cliff Liu, Eric Li

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1593-1596

CONSUMER LOCAL-GLOBAL IDENTITY, BRAND ORIGIN, AND CODE-SWITCHED AD EFFECTIVENESS AMONG MONOLINGUALS

Ying-Ching Lin, Kai-Yu Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.719