KOREASCHOLAR

BUSINESS MODEL OF GREEN CROWDFUNDING: BUILDING SUSTAINABLE ECONOMY THROUGH CONSUMER INVOLVEMENT

Natalia Maehle, Ingeborg A. Kleppe, Natalia Drozdova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1337-1342

THE RISK PERCEPTION ATTITUDE FRAMEWORK:CONSUMER INVOLVEMENT, PERCEPTIONS OF RISK, AND RESPONSES TO FOOD LABELS

Sujung Nam, Juran Kim, Kyung-Tae Gong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.528-533

CROSS NATIONAL RE-INVESTIGATION OF CONSUMER INVOLVEMENT FOR CORPORATE AND PRODUCT ADS: EVIDENCE FROM FRANCE, PAKISTAN AND USA

Rohail Ashraf, Noël Albert, Dwight Merunka

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.281