THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER
Jung-Gyo Lee, Luyao Shen, Jang Ho Moon
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.321-325
HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY
Jiyoung Kim, Jihye Min, Kiseol Yang
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1224-1225