KOREASCHOLAR

RESPONSIBLE VS. ACTIVE BRANDS? A PRELIMINARY EXAMINATION OF BRAND PERSONALITY ON CONSUMER-BRAND RELATIONSHIPS

Sebastian Molinillo, Arnold Japutra

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.261-264

NEUROMARKETING INSIGHTS INTO CONSUMER PERSONALITY TYPES AND THEIR CHOICES

Katharina Kuehn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1490-1491