KOREASCHOLAR

CONSUMER RESPONSES TO AI APPLICATIONS IN OMNICHANNEL LUXURY RETAILING: AN EXPLORATIVE STUDY

Serena Rovai, Cecilia Pasquinelli, Camen Teh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1032-1033

EXPLORING THE EFFECT OF INTERACTIVITY ON CONSUMER RESPONSES IN VIRTUAL REALITY: THE ROLE OF MENTAL IMAGERY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1010-1014

JACK OF ALL TRADES, MASTER OF EVERYTHING? COMPETING ROUTES OF CONSUMER RESPONSES TOWARD MULTIPLE PRODUCT CATEGORIES ENDORSEMENT OF FASHION INFLUENCERS

Bayu Aji Aritejo, Widya Paramita, Sahid Susilo Nugroho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1000

DOES CROWDEDNESS MATTER IN A VIRTUAL WORLD? THE INFLUENCE OF CROWDEDNESS ON CONSUMER EMOTIONAL AND BEHAVIORAL RESPONSES IN A VIRTUAL APPAREL STORE

Ziyou Jiang, Ryan Fernandez, Jewon Lyu, Heejin Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.918-922

ALGORITHMIC PRICING: CONSUMER REACTIONS AND EFFECTIVE RETAILER RESPONSES

Arnd Vomber, Christian Homburg, Panagiotis Sarantopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.841

THE IMPACT OF THE NUMBER OF CROWDFUNDING ROUND ON CONSUMER RESPONSES AND THE FUNDING SUCCESS

Jaekang Heo, Inyoung Chae, Ahyoung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.413-414

ASSISTED OR REPLACED BY INTELLIGENT MACHINES: EXPLORING CONSUMER RESPONSES TO THE ROLE OF INTELLIGENT MACHINES

Hao Zhang, Xiaofei Bai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.25-27

DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING

Hojoon Choi, Temple Northup, Leonard N. Reid

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1257

THE EFFECT OF ANTHROPOMORPHIC BRAND ROLES AND IMPLICIT THEORIES ON CONSUMER RESPONSES

Bing Han, Liangyan Wang, Xiang (Robert) Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1311-1312

CONSUMER RESPONSES TO CONTROVERSIAL MARKETING COMMUNICATIONS - THE CASE OF H&M’S “COOLEST MONKEY IN THE JUNGLE” MERCHANDISE

Jenny Ma

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1017

MORE THAN JUST SCANNING? EMPIRICAL INSIGHTS INTO CONSUMER RESPONSES TOWARDS QR CODES ON PRODUCT PACKAGES

Stefanie Sohn, Wolfgang Fritz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.703-704

CONSUMER RESPONSES TO PROMOTIONAL TOOLS IN HOTELS: A CASE STUDY OF CHINESE CONSUMERS

JennyWeichen, Marwa Gad Mohsen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1073-1080

THE RISK PERCEPTION ATTITUDE FRAMEWORK:CONSUMER INVOLVEMENT, PERCEPTIONS OF RISK, AND RESPONSES TO FOOD LABELS

Sujung Nam, Juran Kim, Kyung-Tae Gong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.528-533

DO ADVERTISEMENTS ON MULTIPLE SOCIAL MEDIA PLATFORMS LEAD TO POSITIVE CONSUMER RESPONSES IN INDIA?

Rajesh Asrani, Hitesh Ruparel

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1877-1888

MASSTIGE, MASSLUXE AND MASSCLUSIVITY: CONSUMER RESPONSES TO THE USE OF GUEST FASHION DESIGNERS AS A CO-BRANDED MARKETING STRATEGY

Anne Peirson-Smith

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1247-1256

BRAND ORIGIN AND CONSUMER ETHNOCENTRISM IN THE LUXURY FASHION INDUSTRY: IMPACT ON CONSUMERS’ RESPONSES TO MANUFACTURING DELOCALIZATION

Marie-Cécile Cervellon, Yil A.M. Schiele

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.367-369