KOREASCHOLAR

SERVICE ROBOT DESIGNS AND CONSUMER ATTITUDES: A FSQCA PERSPECTIVE

Hector González, Yang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.331-335

THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION

Keli Li, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.224-228

SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING

Sandra Loureiro, João Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.107-108

CONSUMER BEHAVIOR ON AN ONLINE-TO-OFFLINE PLATFORM: AN EMPIRICAL INVESTIGATION OF THE AUTOMOTIVE REPAIR SERVICE MARKET

Jennifer J. Lee, Zecong Ma

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1364-1365

CONSUMER PERCEIVED RISKS OF EMERGING SELF-SERVICE TECHNOLOGIES (SSTs)

Stefanie Sohn

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1329-1334

UNDERSTANDING THE RELATIONSHIP BETWEEN MOBILE AR SERVICE AND CONSUMER PERCEPTIONS AND BEHAVIOR IN THE FASHION AND BEAUTY CULTURE INDUSTRY

Yining Wang, Yeonjung Won, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1594

CHANGING, COPING AND COUNTERING: HOW SERVICE PROVIDERS PRESENT WELL-BEING CAPABILITIES TO THE RESPONSIBILIZED CONSUMER

Hannu Tikkanen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1585

CONSUMER PERCEPTIONS OF THE VIRTUALLY-EXTENDED SERVICE ENCOUNTER

S. Paluch, M. Joerling

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1557

THE IMPACT OF COMPARATIVE PRICE ON CONSUMER TOLERANCE FOR SERVICE FAILURE

Hailong Yang, Yuanyu Zhang, Liangjing Che

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.572

THE EFFECT OF MASS CUSTOMIZATION IN FOOD SERVICE ON CONSUMER’S PERCEIVED VALUE: THE MODERATING ROLE OF SOCIAL INFLUENCE AND FOOD TYPES

Jaewon Hwang, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.520-524

A GUIDE MAP TO THE TERRAIN OF CONSUMER COPING MECHANISMS IN A SERVICE FAILURE AND RECOVERY CONTEXT

Claire Haesung Whang, Hye-Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.696-701

DEVELOPING SOCIAL-MEDIA BASED CONSUMER BRAND RELATIONSHIPS: COMPARING GOODS AND SERVICE BRANDS

Sony Kusumasondjaja

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.175-180

EFFECTS OF TECHNOLOGY READINESS AND CONSUMER READINESS ON THE ADOPTION OF SELF SERVICE TECHNOLOGY

Hyeon-Sook Shim, Sang-Lin Han

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1101-1102

CONSUMER ADOPTION / REJECTION DECISIONS IN SEEMINGLY SIMILAR SERVICE INNOVATIONS:THE CASE OF THE INTERNET AND MOBILE BANKING

Tommi Laukkanen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.716-717

THE ROLE OF TRUST IN CONSUMER SERVICE RENEWAL: A MULTI-CHANNEL STUDY OF TWO SERVICE BUSINESSES

Chris Halliburton, Adina Poenaru

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.28-39