KOREASCHOLAR

THE MYSTERY OF CONSUMER VALUE STRUCTURE IN SHARING ECONOMY--AN EMPIRICAL RESEARCH BASED ON CONSUMER VALUE PROPOSITION

Li Feng, Lu Hui, Hou Meiqian, Cui Kangle

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1206-1223

THE ROLE OF CONSUMER’S PERCEIVED VALUE IN EVALUATING THE INNOVATIVE PRODUCT

Isaac Cheah, Min Teah, Anwar Sadat Shimul, Hyo Jin Eom

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.599-600

CREATING CONSUMER VALUES IN AIRBNB: TESTING THE EFFECTS OF THE UNDERLYING VALUE DIMENSIONS

Kevin Kam Fung So, Haemoon Oh, Somang Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.722

UNCOVERING A LOCAL TREND IN CONSUMER EYE-TRACKING DATA – APPLICATION OF SINGULAR VALUE DECOMPOSITION IN ANALYZING GAZE SEQUENCE DATA

Nobuyuki Fukawa, Yanzhi Zhang, David W. Stewart, John Burkardt

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.690

THE EFFECT OF MASS CUSTOMIZATION IN FOOD SERVICE ON CONSUMER’S PERCEIVED VALUE: THE MODERATING ROLE OF SOCIAL INFLUENCE AND FOOD TYPES

Jaewon Hwang, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.520-524

THE PERCEIVED VALUE OF THE LUXURY WATCH: UNDERSTANDING CONSUMER INSIGHT USING THE MEANS END CHAIN APPROACH

Pakamon Puttipinyo, Phallapa Petison

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.482-487

ASSESSING MEASUREMENT INVARIANCE ON CONSUMER PERCEIVED VALUE: CROSS-GROUP COMPARISONS

Hyo Jin Eom, Laura (Zhenqiu) Lu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.194-195

MULTIDIMENDIONS OF CONSUMER VALUE COMMUNICATION TOWARD ONLINE LUXURY PURCHAING: THE ROLE OF SOCIAL MEDIA WORD-OFMOUTH

Jungkun Park, Sang-Lin Han, Hyowon Hyun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.154-157

THE VALUE OF CONSUMER DISPOSITIONS AS MODERATORSIN GLOBAL BRANDING RESEARCH

Timo Mandler, Fabian Bartsch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.924-939

A STUDY ON THE VALUES THAT AFFECT ECO-FRIENDLY BUYING BEHAVIOR

Hyun Ju Lee, Seong-Yeon Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.742-744

CONSUMER BEHAVIOR IN SOCIAL PLATFORM - FOCUSING ON NETWORK CHARACTERISTICS, KNOWLEDGE SHARING, SOCIAL CAPITAL, SOCIAL INNOVATION AND CUSTOMER VALUE

Sung Hwan Yeo, Kyung Hoon Kim, Juran Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1608