IMPACTS OF ONLINE REVIEWS ON CONSUMERS' DECISION-MAKING: APPLICATION OF TOPIC MODELING IN RESTAURANT SERVICES
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Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1350
AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH
Emi Moriuchi, Naoko Moriyoshi
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1087-1088