KOREASCHOLAR

WHAT DRIVES CONSUMERS TO LIKE AND RETWEET BRAND POSTS ON SOCIAL MEDIA? THE IMPACT OF BRAND POSTS WITH MEMES ON PERCEIVED HUMOR AND CONSUMER ENGAGEMENT

Sphurti Sewak, Jaehoon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.112

SOCIAL MEDIA ACTIVATION CAMPAIGNS: WHAT MAKES THEM ENGAGING AND HOW THEY INFLUENCE THE BRAND IMAGE

SeyedAlireza Mirbagheri, Manoochehr Najmi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.744-754