KOREASCHOLAR

WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS

Carolin Müller, Fernando Fastoso, Anja Spilski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1059

CHINESE CONSUMERS AND FASHION DISPOSAL PERCEPTIONS: FROM TRADITIONS TO ONLINE PLATFORMS

Panayiota J Alevizou, Claudia E Henninger, Xiaoye Fu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.798-799

CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS

Carmen-Maria Albrecht, Mathis Honekamp

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1563-1568

EXPLORING MILLENNIAL CONSUMERS’ PERCEPTIONS, ATTITUDES AND PURCHASE INTENTIONS TOWARDS LUXURY FASHION WEARABLE TECHNOLOGY (SMARTWATCHES)

Marta Blazquez Cano, Bethan Alexander, Karie Fung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.208-213

THE INFLUENCE OF DESIGN INNOVATION ATTRIBUTES ON PERCEPTIONS, ATTITUDES, AND PURCHASE INTENTIONS AMONG DESIGNERS AND CONSUMERS

Jaehee Chung, EunjuKo, Jinghe Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1048-1049

A TYPOLOGY OF SMARTPHONE USERS BASED ON CONSUMERS’ RISK PERCEPTIONS REGARDING MOBILE SHOPPING

Stefanie Sohn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1053-1058