CONSUMERS’ REACTIONS TO VARIETY REDUCTION IN GROCERY PRODUCT CATEGORIES: A REACTANCE THEORY APPROACH
Paraskevas C. Argouslidis, Dionysios Skarmeas, Antonios Kühn, Alexis Mavrommatis
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1352
THE INFLUENCE OF INCIDENTAL SIMILARITY ON CONSUMERS’ REACTIONS TO OBSERVABLE SERVICE FAILURES
Lisa C. Wan, Robert S. Wyer, JR.
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.702-703