KOREASCHOLAR

EFFECTS OF RESIDENTIAL MOBILITY ON TRUST IN THE DIGITAL CONSUMPTION CONTEXTS

Jeonghwa Seo, Sujeong Hong, Hakkyun Kim, Sangdo Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1055-1056

THE ROLE OF CULTURE IN THE EFFECTIVENESS OF ENVIRONMENTAL APPEALS TO REDUCE UNSUSTAINABLE MEAT CONSUMPTION

Béatrice Parguel, Karine Charry, Gaëlle Pantin Sohier, Fanny Thomas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1044

INVESTIGATING CONSUMPTION MOTIVATIONS FOR FASHION RENTALS AMONG GENERATION Z CONSUMERS IN CHINA

Fenfang Qiu, Magnum Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.906

DOES GEN Z SEEK INDIVIDUALITY? EXAMINING THE SUBCONSCIOUS CONFORMITY IN FASHION CONSUMPTION BEHAVIOUR

Ka Lai Kalis Wan, Ngan Yi Kitty Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.905

SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR

Shamim Ahmed Khan, Soo Yeong Ewe, Md. Yunus Ali, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.850

THE INFLUENCE OF CONSUMER ATTITUDES TOWARD TIME AND WELL-BEING ON ORGANIC FOOD CONSUMPTION

Nikki Wingate

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.721-725

LAB GROWN MEAT – HOW SOCIAL NORMS AND DIETARY PATTERNS ARE SHAPING PUBLIC OPINION, CONSUMER PREFERENCES AND NOUVELLE FOODS CONSUMPTION

Edwina Luck, Barbara Gligorijevic, Shane Mathews

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.502-507

INVESTIGATING THE ROLE OF CONSUMER BRAND FORGIVENESS IN SECOND-HAND CONSUMPTION

Sandra Baringhorst

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.253-258

COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE

Nan-Hee Jeong, Se-Bum Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.204-206

THE ‘INSTA’ EFFECT ON THE INTENTION TO VISIT A DESTINATION: A CASE FOR CONSPICUOUS CONSUMPTION?

Ana Maria Soares, Beatriz Casais, Cristina Calvo-Porral

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.172

AUTONOMOUS CONSUMPTION:ROBOTS IN HOSPITALITY AND TOURISM SERVICE

Jingyu Liu, Yibei Li, Lingxu Zhou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.115

COO EFFECT IN CHINESE LUXURY CONSUMPTION: DOES GENERATION MATTER?

Andy Hou, Beatrice Parguel, Julia Pueschel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.80-87

THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA

Adilla Anggraeni, Ayupitha Tiara Silalahi, Santa Putri Lukita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.59

AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS

Hyun Sang An, C. Anthony Di Benedetto, Donald A. Hantula, Wooyang Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1581-1582

LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1522

CHANGES IN THE CONSUMPTION TRENDS OF LUXURY BRAND POST THE COVID-19 ERA

Wonbae Pang, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1488

GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM

Monica Faraoni, Lamberto Zollo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1468

CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US

Heejung Park, Annie Pei-I Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1359-1363

THE ROLE OF VALUES ON TOURIST’S BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES

Wooyang Kim, Hyun-Sang An, Quing-Lin Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1283-1284

FINANCIAL GOAL AND TIME HORIZON: THE EFFECTS OF ECONOMIC AND PSYCHOLOGICAL DETERMINANTS ON LIFE INSURANCE CONSUMPTION

Heejung Park, Hyoseok Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1122-1125