KOREASCHOLAR

MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING

Heejung Park, Narang Park, Matthew Lunde

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1079

EFFECTS OF CONSUMPTION CONGRUENCE ON CONSUMER PREFERENCE ON AI DRIVEN SERVICE OF LUXURY BRANDS

Honglei Liu, Xinran Wang, Mengmeng Zhang, Huanzhang Wang, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1024

FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE

Rubab Ashiq, Marie Haikel-El-Sabeh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1021-1022

FROM CONSUMER NEEDS TO CONSUMPTION BEHAVIOUR: INVESTIGATING THE INFLUENCE OF ETHICAL VALUES ON GROCERY RETAILER’S MARKETING STRATEGIES

Markus Raatikainen, Joona Kemppainen, Lauri Paavola

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.876

LONG-TERM ORIENTATION AND ORGANIC CLOTHES CONSUMPTION: A MEDIATING ROLE OF A SUSTAINABLE LIFESTYLE

Sakshi Goyal, Praveen Goyal

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.875

THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION

Sumin Kim, Hongwei He, Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.693-698

SUSTAINABLE FASHION IN ACTION: EXPLORING GEN Z AND MILLENNIALS’ PERCEPTIONS OF COLLABORATIVE CLOTHING CONSUMPTION IN CANADA

Eric Li, Asfiya Taji

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.691

ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS

Heerah Jose, Elizabeth L. Jackson, Chien Duong, Billy Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.618

ETHICAL CONSUMPTION IN THE AGE OF AI: A COMPARATIVE ANALYSIS OF AI AND HUMAN AGENTS

Sunhwa Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.494-497

SELF-TRACKING AS A NUDGE: FOSTERING SUSTAINABLE CONSUMPTION THROUGH CONSUMER-BASED ACTIVITY TRACKING SYSTEMS

Anuj Jain, Sampa Anupurba Pahi, Debasis Pradhan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.493

STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION

Yujeong Won, Seyoon Jang, Hayoun Kim, Yujin Kim, Youngho Sim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.464-469

MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION

Sanghee Kim, Hyo Jung (Julie) Chang, Robert Paul Jones, Tunmin (Catherine) Jai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.303

CROSS-CULTURAL MOTIVATIONS FOR INCONSPICUOUS CONSUMPTION

Minjung Cho, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.302

THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES

Tianyu Wang, Yi Xuan Ong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.204

COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA

Shuyi Hao, Julia Pueschel

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.20

EFFECTS OF RESIDENTIAL MOBILITY ON TRUST IN THE DIGITAL CONSUMPTION CONTEXTS

Jeonghwa Seo, Sujeong Hong, Hakkyun Kim, Sangdo Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1055-1056

THE ROLE OF CULTURE IN THE EFFECTIVENESS OF ENVIRONMENTAL APPEALS TO REDUCE UNSUSTAINABLE MEAT CONSUMPTION

Béatrice Parguel, Karine Charry, Gaëlle Pantin Sohier, Fanny Thomas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1044

INVESTIGATING CONSUMPTION MOTIVATIONS FOR FASHION RENTALS AMONG GENERATION Z CONSUMERS IN CHINA

Fenfang Qiu, Magnum Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.906

DOES GEN Z SEEK INDIVIDUALITY? EXAMINING THE SUBCONSCIOUS CONFORMITY IN FASHION CONSUMPTION BEHAVIOUR

Ka Lai Kalis Wan, Ngan Yi Kitty Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.905

SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR

Shamim Ahmed Khan, Soo Yeong Ewe, Md. Yunus Ali, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.850