KOREASCHOLAR

EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE

Timmy H. Tseng, Wun-Xuan Wu, Ling-Wei Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.392

EXTENDING THE EXPECTATION-CONFIRMATION MODEL OF IS CONTINUANCE: THE ROLE OF EMOTIONS IN USERS’ CONTINUANCE INTENTION TOWARDS MOBILE GAMING APPLICATIONS

Lili Zheng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1477

ONLINE CUSTOMER ENGAGEMENT AMONG RESTAURANT CUSTOMERS: THE IMPORTANCE OF ENHANCING FLOW FOR SOCIAL MEDIA USERS

Michelle (Myongjee) Yoo, Wan Yang, Bomin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.644-645

THE IMPACT OF RISK AND TRUST ON CONTINUANCE INTENTION TOWARDS MOBILE BANKING IN THAILAND

Chayawan Poromatikul, Kannika Leelapanyalert

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1181-1184