KOREASCHOLAR

CONVERGENCE AND DIVERGENCE BETWEEN CONSUMERS' NEEDS AND BRANDS' OFFERS IN LUXURY RETAIL POST COVID ERA

Michel Phan, Klaus Heine

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.804-805

TEAM VARIATION AND TEAM CONVERGENCE AS DRIVERS OF IMPROVISATION IN NEW PRODUCT DEVELOPMENT

Kyriakos Kyriakopoulos, Marcel van Birgelen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.139

COMMERCE, CULTURE AND EXPERIENCE CONVERGENCE: FASHION’S THIRD PLACES

Bethan Alexander

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.516-519