KOREASCHOLAR

PARDOXICAL EFFECT OF COOPETITION IN NEW PRODUCT DEVELOPMENT

Sungkyu Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1373

COOPETITION CAPABILITY IN NEW PRODUCT DEVLEOPMENT; THE PARADOX

Sungkyu Lee, Tony C. Garrett, Jong-Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1426