KOREASCHOLAR

DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON?

Ming-Yi Chen, Hsin Min Hu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.88

THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES

Ilona Szőcs, Milena Micevski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-477

CORPORATE SOCIAL RESPONSIBILITY, BRAND ENGAGEMENT AND BRAND LOVE WHEN YOU VISIT A CITY

Paula Rodrigues, Ana Pinto Borges, Elvira Vieira

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1636-1637

CORPORATE BRANDING AND SPILLOVER EFFECTS: THE ROLE OF PRODUCT BRANDS IN BRAND EQUITY LEVERAGE AND DILUTION

Alexander Witmaier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1251-1252

EFFECTS OF CONSUMER PERCEPTIONS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CORPORATE BRAND EQUITY

Hyeon-Sook Shim, Sang-Lin Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.686-687

CORPORATE FACEBOOK AND CUSTOMER BRAND ENGAGEMENT IN KUWAIT

Mohsen Bagnied, Mark Speece, Wimmala Pongpaew

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1220

WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN

Tony Apéria, Christian.Persson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1028-1031

HOW DO CONSUMERS EVALUATE OVERLAPPING BRANDS? THE ROLE OF CORPORATE VERSUS PRODUCT BRAND DOMINANCE

Amanda Spry, Ann Wallin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.331-332

THE UNKNOWN LEGACY EFFECT: ASSESSING THE EXPLICIT AND IMPLICIT RELATION OF CORPORATE BRAND HERITAGE ON BRAND ATTACHMENT

Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner, Levke Albertsen, Michael Schiessl, Frank Buckler

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.182

CORPORATE BRAND POSTS ON FACEBOOK THE ROLE OF INTERACTIVITY, VIVIDNESS, AND INVOLVEMENT

Markus Kick

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.120-125