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IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING

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Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.182-187

CORPORATE BRANDING AND SPILLOVER EFFECTS: THE ROLE OF PRODUCT BRANDS IN BRAND EQUITY LEVERAGE AND DILUTION

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Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1251-1252