GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH
Husna Ara, Jasmine A.L. Yeap, Siti Hasnah Hassan
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.158-160
LEARNING-ORIENTATION AND TRUSTWORTHINESS: TWO KEY COMPONENTS OF CORPORATE IMAGE IN THE ASIAN RETAIL CONTEXT
Fanny F. Y. CHAN, Sunny H. F. CHAN, Felix TANG
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.788