KOREASCHOLAR

CSR COMMUNICATION AND CORPORATE REPUTATION: THE ROLE OF MESSAGE SOURCE

Niko Dellner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.259-264

MANAGING CORPORATE REPUTATION: MEDIA COVERAGE ABOUT SIX DIFFERENT CSR FACETS AS A KEY FACTOR IN THE FORMATION OF REPUTATION PERCEPTIONS

Tobias Morath, Manfred Schwaiger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1454

WHATIF THE FACE OF THE FIRM IS A NARCISSIST CEO? CORPORATE REPUTATION AND FIRM PERFORMANCE

Adıgüzel, Feray, Turner Karynne, Sithu, Jatinder

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1253-1257

THE IMPACT OF MASS MEDIA ON CORPORATE REPUTATION – AN EMPIRICAL INVESTIGATION OF MEDIA TOPICS, THEIR AMOUNT AND V ALENCE

Johanna E. Eberhardt, Manfred Schwaiger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1239-1240

A GREEN REPUTATION OR MARKET LEADERSHIP? THE ROLE OF CORPORATE ABILITY AND CORPORATE SOCIAL RESPONSIBILITY IN SUSTAINABLE MARKETING

Maren Vos, Jos Bartels

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1451-1452

CORPORATE REPUTATION AND THE COST OF EQUITY CAPITAL - AN EMPIRICAL ANALYSIS OF GERMAN DAX30 COMPANIES

Benjamin Pfister

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1362-1363