KOREASCHOLAR

CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL

Yuhosua Ryoo, Kacy Kim, Fareeha Wan, Sukki Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.501

DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON?

Ming-Yi Chen, Hsin Min Hu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.88

QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE

Otto Afiuc

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1401-1402

QUALITY SIGNAL OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE

Otto Afiuc

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1389-1393

The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouse(eWOM)

Hyukjin Jung, Joonheui Bae, Dong Mo Koo, Minyoung Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1347

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: MEDIATING EFFECT OF INTERNAL CAPABILITY AND AS WELL AS EXTERNAL NETWORK QUALITY

Hailin Zhang, Xina Yuan, Seongsoo Jang, Xin Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.592-597

EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICE ON SOCIAL MEDIA CRISES IN TRAVEL INDUSTRY

Tai Ming Wut, Bill Xu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.274-275

“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS

Yehyeon Kwon, Dae Ryun Chang, Qurie Kim, Hosun Lee, Jihee Woo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1599-1602

CORPORATE SOCIAL RESPONSIBILITY, BRAND ENGAGEMENT AND BRAND LOVE WHEN YOU VISIT A CITY

Paula Rodrigues, Ana Pinto Borges, Elvira Vieira

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1636-1637

CORPORATE SOCIAL RESPONSIBILITY AND INTERNAL MARKETING: AN ANALYSIS USING REGULATORY FOCUS THEORY

Lin Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1603-1604

CONSISTENCY OF PERCEIVED INFLUENCE OF USER-GENERATED CONTENT ON CORPORATE SOCIAL RESPONSIBILITY

Marina Zanfardini, Enrique Bigné, Luisa Andreu, Carla Ruiz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1164-1165

CORPORATE SOCIAL RESPONSIBILITY INITIATIVES INFLUENCE CUSTOMER AWARENESS AND EMPOWERMENT

Sandra Maria Correia Loureiro, João Lopes

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1114-1118

HELPING SPORT MANAGEMENT TO PROTECT CORPORATE SOCIAL RESPONSIBILITY

Anne-Marie Sassenberg

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.679-684

DIGITAL COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY: PECULIARITIES AND PERCEPTIONS WITHIN LUXURY FIRMS

Fabrizio Mosca, Cecilia Casalegno, Chiara Civera

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.659-665

DO ACTIONS SPEAK LOUDER THAN WORDS? THE POWER OF PUBLICIZING CORPORATE SOCIAL RESPONSIBILITY

Junhee Seok, Youseok Lee, Byung-Do Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.435

THE ROLE OF THINKING STYLE IN CONSUMER REACTIONS TO CORPORATE SOCIAL RESPONSIBILITY

Yoshiko DeMotta, Catherine Janssen, Sankar Sen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.147

WHEN THE GOOD BECOMES THE BAD: THE ROLE OF CORPORATE CRISIS TYPE AND ISSUE CONGRUENCE

Yoojung Kim, Sejung Marina Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1081

THE ROLE OF PERCEIVED BRAND TRAITS IN INTERACTIVE CSR ADVERTISING AND CONSUMER ENDORSEMENTS ON FACEBOOK

Anne-Marie van Prooijen, Jos Bartels

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.917

IS “GREENHUSHING” INDEED DESIRED BY HOTEL GUESTS? THE RELATIONSHIP BETWEEN CORPORATE (CSR) COMMUNICATION AND HOTEL GUESTS’ INTENTIONS TO BEHAVE UNETHICALLY IN THE CONTEXT OF HOLIDAY BEHAVIOR AND THEIR ATTITUDES TOWARDS CSR COMMUNICATION

Andrea Ettinger, Sonja Grabner-Kräuter, Shintaro Okazaki, Ralf Terlutter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.688

EFFECTS OF CONSUMER PERCEPTIONS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CORPORATE BRAND EQUITY

Hyeon-Sook Shim, Sang-Lin Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.686-687