KOREASCHOLAR

The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouse(eWOM)

Hyukjin Jung, Joonheui Bae, Dong Mo Koo, Minyoung Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1347

DOES CORPORATE SOCIAL RESPONSIBILITY MATTER EVEN IN B2B MARKET?: EFFECT OF CSR ON CUSTOMER TRUST

Sang-Lin, Jong Won Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.353-355

A CONCEPTUAL MODEL FOR MARKETERS’ CONTRIBUTIONS TO CORPORATE SOCIAL RESPONSIBILITY PROGRAMS (CSR)

Charles Jebarajakirthy, Paramaporn Thaichon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1562-1572