KOREASCHOLAR

GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH

Husna Ara, Jasmine A.L. Yeap, Siti Hasnah Hassan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.158-160

MANAGING LATENT CORPORATE SUSTAINABILITY CRISES: THE EFFECTS OF CRISIS CONTENT AND CSR SPECIFITY

Guido Grunwald, Jürgen Schwill

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.280-290