KOREASCHOLAR

FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES

Anjali Chopra, Monica Khanna, Isaac Jacob

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1496-1497

BRAND MIMICRY OF LUXURY COSMETICS: CONSUMER EVALUATION AND PURCHASE INTENTION

Weiwei Zhang, Dr Min Teah, Ian Phau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1425

PERCEIVED RISK OF PARTICULATE MATTER AND ANTIPOLLUTION COSMETICS PURCHASE INTENTION: THE MEDIATING ROLE OF RESPONSE-EFFICACY

Minsun Yeu, Jisun Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.746

SOCIAL MEDIA PLATFORMS IGNITING COSMETICS INTEREST AMONG FEMALE GENERATION Y SOUTH AFRICANS

Helen Inseng Duh, Ashley Biack

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.535-543

CONSUMER ATTITUDE TOWARDS BEAUTY IN CHINA --- EVIDENCE FROM COSMETICS INDUSTRY IN CHINA

Cui Geng, Yang Fang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1607-1611

REDEFINING MALE BEAUTY: THE CULTURAL ENCODING OF MASCULINITY IN SOUTH KOREAN COSMETICS ADVERTISING

Ann Kristin Rhode

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1603-1604

THE CULTURAL CONTEXT OF MIDDLE-AGED WOMEN’S COSMETICS SHOPPING AND CONSUMPTION IN TAIWAN

Chih-Yu Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1149-1150

CUSTOMER CHANNEL CHOICE BEHAVIOR ABOUT COSMETICS

Akira Shimizu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1146-1147