KOREASCHOLAR

SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR

Henny Puspita, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.891-893

THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT?

Fernando Fastoso, Boris Bartikowski, Siqi Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.289-297

UNDERSTANDING THE EFFECTS OF BRAND EQUITY ON THE CONSUMPTION OF COUNTERFEIT LUXURY PRODUCTS

Mullykar Ruddock, Jiyoung Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1707-1708

COUNTERFEIT AS ADVERTISING: EXPLORING THE BENEFITS OF COUNTERFEIT FOR LUXURY BRANDS

Antti Sihvonen, Joel Hietanen, Henrikki Tikkanen, Pekka Mattila

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.392-393