KOREASCHOLAR

IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION

Athanasios Poulis, Anastasios Panopoulos, Prokopis Theodoridis, Ann-Kathrin Schmitt

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1070

“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY

Emily Rathbone, Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1026-1027

COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY

Carmen Lopez, George Balabanis, Nikoletta Theofania Siamagka

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.528

BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY

Silvia Ranfagni, Claudio Becagli, Lamberto Zollo, Riccardo Rialti, Sukki Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.457-458

HOW BUSINESS REFERENCE CONTENT (BRC) AFFECTS B2B PURCHASE DECISION?: THE ROLE OF CONTENT FORMAT, TRANSPORTATION AND CONTENT CREDIBILITY

Changmo Jung, Hangeun Lee, Youngchan Kim, Jeonghye, Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1528

CREDIBILITY OF ANTI-SMOKING MESSAGES ON THE EFFECTIVENESS OF HEALTH WARNING MESSAGES: THE MEDIATING ROLES OF PERCEIVED HEALTH AND SOCIAL RISKS

Murat Aktan, Paul Chao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.961-966

#SPONSORED: DETERMINANTS OF PERSUASIVE INSTAGRAM POSTINGS INCREASING MESSAGE CREDIBILITY AND POSITIVE RESPONSES TOWARD THE SPONSORED BRAND

Lindsey Tanoff, Kiseol Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.678

HOW TO EFFECTIVELY COMMUNICATE CELEBRITY ENDORSEMENT? THE ROLE OF BRAND AUTHENTICITY AND CREDIBILITY

Silvia Ranfagni, Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.15

GREEN LABEL CREDIBILITY, ENVIRONMENTAL CONCERNS, AND GREEN HOTEL STAYING INTENTIONS IN TAIWAN

Norman Peng, Annie Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1629-1633

VIDEO CLIPS IN ONLINE MARKETING OF CONSTRUCTION PROJECTS: PROJECTING CREDIBILITY AND TRUST?

Hans Rämö

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1487-1499

“MY FRIENDS SAY: BEST PRODUCT EVER!” THE CRITICAL ROLE OF SOURCE CREDIBILITY AND PRODUCT TYPE FOR POSITIVE VS. NEGATIVE ONLINE REVIEW INFLUENCE

Wolfgang Weitzl, Elisabeth Wolfsteiner, Udo Wagner, Sabine Einwiller

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.359-360

EFFECTS OF SCARCITY APPEALS, SELLER CREDIBILITY, PRODUCT TYPE, AND CONSUMER ORIENTATION ON CONSUMER PURCHASE INTENTION

Younglan Kim, Junyean Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.85-86