KOREASCHOLAR

VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS

Marco Schwenke, Kevin Saadawy

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1503

BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL REVIEW

Bo Pang, Sameer Deshpande, Yara Almosa, Amna Arif, Denni Arli, Marat Bakpayev, B. Zafer Erdogan, Haruka Fujihira, Samanthika Gallage, Mohammad Kadir Kadir, Jeawon Kim, Mai Nguyen, Derek Ong Lai Teik, Patama Satawedin, Nedra Kline Weinreich, Murooj Yousef

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1367-1372

SELF-EXPRESSION THROUGH VOTING? THE CRITICAL ROLE OF LEADER BRAND PERSONALITY

Sofia Batsila, George Panigyrakis, Anastasios Panopoulos

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1004-1014

CRITICAL SUPPLY CHAIN INITIATIVES AND THE ORGANIZATIONAL PERFORMANCE IMPACT IN THE INDIAN SMALL SCALE MANUFACTURING SECTOR

Katrina Savitskie, Sandipan Sen, Sampath Ranganathan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1573-1574

PLACE BRANDING AND SOCIAL RESPONSIBILITY: AN INVESTIGATION OF CRITICAL CONCEPTUAL ISSUES

Sami Kajalo, Anmukka Jyrämä

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1152-1153

“MY FRIENDS SAY: BEST PRODUCT EVER!” THE CRITICAL ROLE OF SOURCE CREDIBILITY AND PRODUCT TYPE FOR POSITIVE VS. NEGATIVE ONLINE REVIEW INFLUENCE

Wolfgang Weitzl, Elisabeth Wolfsteiner, Udo Wagner, Sabine Einwiller

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.359-360

ACHIEVING COMPETITIVENESS IN AN EMERGING HERITAGE REGION; EXAMINING THE ROLE OF TRUST AS A CRITICAL ANTECEDENT TO HERITAGE TOURISM DEVELOPMENT

Claire McCamley

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.308-316

CRITICAL SUCCESS FACTORS OF LEADING AND ASPIRING FASHION BRANDS IN THE ASIAN LUXURY MARKET - THE CASE OF KOREA, CHINA AND JAPAN

Lisa Kesper, Dayun Jeong, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1022-1023