KOREASCHOLAR

EXPLORING THE INFLUENCE OF MULTIPLE TECHNOLOGY-BASED SELF-SERVICE CHANNEL EXTENSIONS ON CROSS-BUYING INTENTION

Michael, Chih-Hung Wang, Ya-Yun Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.863

CROSS-BUYING BY CUSTOMERS: THE IMPACT OF CROSS-BUYING PROPENSITY ON FIRM’S SALES

Seung Min Lee, Sang Yong Kim, Tae Ho Song

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1039-1041

A CROSS-CULTURAL EXAMINATION OF THE IMPACT OF TRANSFORMATON EXPECTATIONS ON IMPULSE BUYING AND CONSPICUOUS CONSUMPTION

Amonrat Thoumrungroje, Pattana Boonchoo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.336

INVESTIGATING CONSUMER IMPULSE BUYING CHOICE IN VARIOUS SITUATIONS- A CROSS-CULTURAL STUDY ON THE CONSUMERS FROM THE UK AND TAIWAN

Jenny Ma

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.137-148