KOREASCHOLAR

A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING

Joonyong Seo, Younghwa Lee, Sukki Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.85

WHO ARE THE SUSTAINABLE FASHION CONSUMERS? ASYMMETRIC MODELING OF SUSTAINABLE AND NON-SUSTAINABLE FASHION CONSUMERS: A CROSS CULTURAL STUDY BETWEEN KOREA AND CHINA

Hyun Min Kong, Arch G. Woodside, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1592

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

THE ROLE OF BRAND EXPERIENCE AND BRAND AUTHENTICITY IN CREATING BRAND LOVE: A CROSS-CULTURAL COMPARATIVE STUDY

Clarinda Rodrigues, Paula Rodrigues, Sonyia Billore, Oda Tetsuhisa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1447

CUSTOMER EQUITY IN TRADITIONAL MARKETS: CROSS-CULTURAL STUDY BETWEEN CHINA AND KOREA

Huanzhang Wang, Sang Jin Kim, Kyung Hoon Kim, Haemin Seok

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1458

FROM AMATEURS TO CELEBRITIES: A CROSS-CULTURAL STUDY COMPARING TAIWANESE AND AMERICAN FASHION BLOGGERS

Hsin-Hsuan Meg Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.983

DIFFERENTIAL EFFECT OF TWO-SIDED EWOM VALENCE ON BRAND ATTITUDE CHANGE: A CROSS-CULTURAL STUDY

Hyun Hee Park, Jung Ok Jeon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.251-252

THE USE OF PRODUCT PLACEMENTS IN INTERNATIONAL COMMUNICATIONS: A CROSS-CULTURAL STUDY OF CONSUMER RESPONSE IN EUROPE AND LATIN AMERICA

Chris Halliburton, Charlotte Insa Tews

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.848-859

INVESTIGATING CONSUMER IMPULSE BUYING CHOICE IN VARIOUS SITUATIONS- A CROSS-CULTURAL STUDY ON THE CONSUMERS FROM THE UK AND TAIWAN

Jenny Ma

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.137-148

THE ROLE OF AFFECTIVE COMMITMENT IN DRIVING ENVIRONMENTAL EFFORTS: A CROSS-CULTURAL STUDY

Sandra Maria Correia Loureiro, Dong-Mo Koo, Michael Breazeale

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.66-84