KOREASCHOLAR

DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES: A CROSS-CULTURAL COMPARISON

Fang Fang Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1328

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

PAVING THE WAY FOR SOCIAL CEOS: A CROSS-COUNTRY COMPARISON OF ADAPTING SOCIAL MEDIA IN LEADERSHIP COMMUNICATION

Hsin-Hsuan Meg Lee, Yang Song, Valérie Livia de Jongh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.666

DOES THE CROSS-MEDIA SYNERGY (PAID MEDIA AND EARNED MEDIA) WORK FROM A FORWARD LOOKING PERSPECTIVE?: THE IMPACT OF CROSS-MEDIA IMPLEMENTATION ON CUSTOMER EQUITY

Tae Ho Song, Ji Yoon Kim, Seung Min Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1690-1693