KOREASCHOLAR

CROWDFUNDING: AN INNOVATIVE DIGITAL APPROACH TO FINANCE AND PROMOTE ART

Natalia Maehle

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.936-937

THE IMPACT OF THE NUMBER OF CROWDFUNDING ROUND ON CONSUMER RESPONSES AND THE FUNDING SUCCESS

Jaekang Heo, Inyoung Chae, Ahyoung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.413-414

THE BIG WORD EFFECT: IMPACT OF USING BIG WORDS ON BACKERS’ FUNDING BEHAVIOR IN CROWDFUNDING

Qiang Zhang, Yeyi Liu, Yuanyuan Liu, Dionysius Ang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.93

BUSINESS MODEL OF GREEN CROWDFUNDING: BUILDING SUSTAINABLE ECONOMY THROUGH CONSUMER INVOLVEMENT

Natalia Maehle, Ingeborg A. Kleppe, Natalia Drozdova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1337-1342

GROUP SIZE EFFECT IN NEW PRODUCT CROWDFUNDING

Meixiang Cui, Jeonghye Choi, Jaeyoung Lee, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.870

AN EMPIRICAL EXAMINATION OF THE PEER INFLUENCE ON CROWDFUNDING MARKETS

Yuho Chung, Yiwei Li, Jian-min Jia

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1567-1569