KOREASCHOLAR

SUSTAINABLE TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE

Genni Perlangeli, Andrea Rea, Răzvan-Ionuţ Drugă, Ismail Muhammad

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1363-1378

CROSS-CULTURAL INFLUENCES ON CONSUMERS’ PERCEPTIONS OF SMART HOMES: A THEMATIC ANALYSIS OF UGC

Ming Cheng, Daniela Corsaro

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1320-1329

UNVEILING THE CULTURAL HERITAGE DIMENSION OF THE COUNTRY IMAGE: A LEXICAL DIVE INTO WEB NARRATIVES FROM TWENTY-FOUR COUNTRIES

Giada Mainolfi, Alessandro De Nisco, Myriam Caratù, Genni Perlangeli

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1312

INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM

David Axelrod, Yawei Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1104-1105

GENERATIVE AI IN ADVERTISING: THE EFFECT OF AI DISCLOSURE AND CULTURAL DISTANCE ON DESTINATION VISIT INTENTION

Jingya Huang, Bing Han, Hua Fan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1100

DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING

Hui-Wen Teng, Hsing-Lun Liu, Yu-Chen Hung, Kuo-Chin Wang, De-Yen Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1081

HOW ARTS AND CULTURAL CONTENT SHAPE PLACE ATTACHMENT: A COMPARATIVE STUDY OF VISITOR EXPERIENCES IN REVITALIZED IDLE PLACES

Juhyun Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1063

EXPLORING BRAND IMAGE ROBOTS IN SHAPING RETAIL BRAND EQUITY: A CROSS-CULTURAL PERSPECTIVE

Junyue Mao, Eunju Ko, Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1054

MEDALING ON SOCIAL: A CROSS-CULTURAL ANALYSIS OF OLYMPIC ATHLETE BRANDING AND ENGAGEMENT

Cen Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1048

DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.996-10000

CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA

Claudia Cozzio, Francisco Santos Arteaga, Ajay Khatter, Oswin Maurer

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.906

UNDERSTANDING THE PRODUCTION OF BRAND AUTHENTICITY: THE ROLE OF WITNESSING THE AUTHENTICITY OF THE PRODUCTION PROCESS AND CULTURAL AWE

Qilou Zhou, Qiushi Gu, Seongseop Sam Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.510

RESEARCH ON THE TOURIST EXPERIENCE OF REVITALIZING THE CULTURAL HERITAGE OF THE MACAU HOTEL CENTRAL

Cultural Heritage Revitalization, Ruoying Li, Xinyuan Zhao, Zizhen Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.455

LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA

Yingyu Li, Shinya Nagasawa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.415-419

EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS: A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM

Zhousheng Chang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.409-414

CULTURAL BACKGROUND AND MARKETING STRATEGIES IN THE PERCEPTION OF DESIGN SIMILARITY: A COMPARISON BETWEEN THE NETHERLANDS AND JAPAN

Kazuko Sakamoto, Yuya Kinzuka

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.401-406

TO BE OR NOT TO BE HUMOROUS IN B2B SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL B2B BUYER-SELLER RELATIONSHIPS

Laurent Bompar

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.350-355

CROSS-CULTURAL MOTIVATIONS FOR INCONSPICUOUS CONSUMPTION

Minjung Cho, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.302

EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES

Bingqing Yi, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.172

WHO WILL PURCHASE SOUVENIRS ONLINE? EXPLORING CULTURAL EFFECTS FROM A NEUROPHYSIOLOGICAL APPROACH

Soey Sut Ieng Lei, Katsy J. Lin, Lawrence Hoc Nang Fong, Kelsey Qi Li, Shun Ye, Elizabeth Agyeiwaah, Chong Fo Lei, Rob Law

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.36