KOREASCHOLAR

WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE

Pinelopi Athanasopoulou, Apostolos.N. Giovanis, Dimitrios Papakyriakopoulos, Emmanouil Choustoulakis

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.624-625

THE IMPACT OF CHATBOT CHARACTER DESIGN ON CUSTOMER SATISFACTION

Yuumi Ogura, Xiuyan Yan, Hikaru Makino

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.616-617

ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION

Monica Grosso, Giulia Miniero, Sandro Castaldo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.585

WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES

Martha Rivera-Pesquera, José Antonio Lanzguerrero

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.580-584

BRIDGING DIGITAL CONVENIENCE AND PHYSICAL SENSORY ENGAGEMENT: A HUMAN-CENTRIC APPROACH TO PHYGITAL MARKETING IN THE CUSTOMER SERVICE JOURNEY

Saifeddin Alimamy

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.556-558

THE ROLE OF AI PERSONALISATION IN IMPROVING SERVICE RECOVERY AND CUSTOMER LOYALTY

Mengying Zhang, Hongbo Liu, Iis Tussyadiah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.452

SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS

Bryan Usrey, Hiroaki Saito

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.378

WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA

Ashley Stevens Chenn, David Lyu, Chenhao Wang, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.275-276

FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF ARTIFICIAL INTELLIGENT MARKETING

Marie C. Lee, Denise Breckon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.171

IN WEB3 WE TRUST: REDIFINING CUSTOMER LOYALTY AND DRIVING GROWTH IN TOURISM BOOKING PLATFORMS

Yifan Fan, Boyu Lin, Yufei Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.163

THE ROLE OF REVIEW BODIES IN AI CONTESTATION IN FOSTERING CUSTOMER TRUST

Ivan Ho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.156

INVESTIGATING THE ROLE OF IMPROVISED REAL-TIME MARKETING ON CUSTOMER LOYALTY: THE MODERATING ROLE OF AI DISCLOSURE

Chunlin Yuan, Yajing Yin, Shuman Wang, Tiaojiao Wang, Joonheui Bae, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.115

THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE

Vera Butkouskaya, Kenan Shukiurov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.62

TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR

Lingxue Zhan, Mingming Cheng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.47

RESEARCH ON THE IMPACT OF CUSTOMER RITUALIZED EXPERIENCE ON BRAND LOYALTY: THE MODERATING ROLE OF PERCEIVED SERVICE INTELLIGENCE

Shuman Wang, Mengyao Li, Chunlin Yuan, Tianjiao Wang, Juran Kim, Hakil Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.37

UNFAIR OR FAIR? THE ROLE OF SERVICE ROBOTS IN CUSTOMER FAIRNESS PERCEPTIONS

Jingyu Liu, Yibei Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.32-33

THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY

Chang-Hua Yen, Hui-Hsuan Yen, Shu-Chin Wu, Ko-Yu Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1064

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1052-1053

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen,

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1051

REVISITING CUSTOMER ORIENTATION-INNOVATION BALANCE IN SHAPING FIRM PERFORMANCE IN VUCA CONTEXT

Vera Rebiazina, Alexander Krasnikov, Elena Sharko, Maria Smirnova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.989