KOREASCHOLAR

UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1343-1349

HOW HUMAN-ROBOT TEAMS (VS. ALL-HUMAN TEAMS) ENHANCE CUSTOMER COOPERATION WITH SERVICE PROVIDERS: THE ROLE OF RELATIVE POWER PERCEPTIONS

An Sheng, Sungwoo Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1103

AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL

Elena Sharko, Vera Rebiazina, Eduard Tunkevichus

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1065

HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?

Rawan Hamdan, Husni Kharouf, Yan Sun

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1055

RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY

Jinsoo Kim, Kyoung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1034

TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION

Natalia De Mena-Fernandez De Larrea, Maria Elena Aramendia-Muneta, Maria Pilar Martinez-Ruiz

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1031

THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)

Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1028

CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS

Xi Luo, Yangfan Cao, Jun-Hwa Cheah, Jennifer Yee-Shan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1010

CUSTOMER EXPERIENCE AND SALES INTERACTIONS: MOTIVATIONAL ORIENTATIONS, INFLUENCE TACTICS, AND SALES PERFORMANCE

Lorenzo Bizzi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.915

CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE

Jani Holopainen, Jyri Hoffren, Minna Rollins

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.723

EXPLORING GENERATIVE ARTIFICIAL INTELLIGENCE IN SERVICE INDUSTRIES: ADOPTION AND CUSTOMER ACCEPTANCE

Jennifer Yee-Shan Chang, Jun-Hwa Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.710-711

EVOLUTION OF CUSTOMER STRATEGIES IN THE OMNI-CHANNEL ERA: CAN WE REDUCE INFORMATION ASYMMETRY THROUGH DIGITALIZATION

Shinya Nakami, Changju Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.704

USING CHATBOT IN CUSTOMER SERVICES CONTEXT – A SYSTEMATIC REVIEW

Wut Tai Ming

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.645

WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE

Pinelopi Athanasopoulou, Apostolos.N. Giovanis, Dimitrios Papakyriakopoulos, Emmanouil Choustoulakis

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.624-625

THE IMPACT OF CHATBOT CHARACTER DESIGN ON CUSTOMER SATISFACTION

Yuumi Ogura, Xiuyan Yan, Hikaru Makino

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.616-617

ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION

Monica Grosso, Giulia Miniero, Sandro Castaldo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.585

WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES

Martha Rivera-Pesquera, José Antonio Lanzguerrero

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.580-584

BRIDGING DIGITAL CONVENIENCE AND PHYSICAL SENSORY ENGAGEMENT: A HUMAN-CENTRIC APPROACH TO PHYGITAL MARKETING IN THE CUSTOMER SERVICE JOURNEY

Saifeddin Alimamy

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.556-558

THE ROLE OF AI PERSONALISATION IN IMPROVING SERVICE RECOVERY AND CUSTOMER LOYALTY

Mengying Zhang, Hongbo Liu, Iis Tussyadiah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.452

SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS

Bryan Usrey, Hiroaki Saito

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.378