KOREASCHOLAR

EFFECTS OF DIGITAL SERVICE AGENTS’ COMMUNICATION STRATEGIES ON CUSTOMER BEHAVIOR

Seonjeong Ally Lee, Haemoon Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.175

HOW SHOULD I TALK TO YOU? EXAMINING THE EFFECTIVENESS OF COMMUNICATION STYLES OF CUSTOMER SERVICE CHATBOTS

Maximilian Geyr, Silke Bartsch

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.803-806

EFFECTIVE COMMUNICATION OF CUSTOMER FEEDBACK METRICS – HOW COMPANIES CAN ATTRACT NEW CUSTOMERS TO GROWTH

Gerrit Hufnagel, Tobias Morath, Manfred Schwaiger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1554

Preferred customer communication contacts in services

Kelvin Lee, Laura Salciuviene

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1172-1173