COOPERATION OR COMPETITION: CONCEPTUALISING AND MEASURING SHARED AGENCY POWER IN CUSTOMER-AI INTERACTIONS
Ben Voyer, Marion Sangle Ferriere, Laszlo Sajtos, Billy Sung
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.844
HOW TO INDUCE CUSTOMER COOPERATION IN THE B2C SHARINGSERVICE CONTEXT: AN EXAMINATION OF THE INTERACTION EFFECT OF MESSAGE FRAMING AND CUSTOMER VALUE PERCEPTION
Woohyun Lee, Sooyun Kim, Sunmee Choi
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.866-868