KOREASCHOLAR

INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.102-106

INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.212

CO-CREATION WITH FANS TO ENHANCE CUSTOMER ENGAGEMENT IN PRODUCT AND SERVICE DEVELOPMENT

Tomoko Kawakami, Linda Hamdi-Kidar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.6

THE NATURE OF CUSTOMER INVOLVEMENT IN NEW SERVICE DEVELOPMENT: CURRENT ISSUES AND FUTURE CHALLENGES

Pinelopi Athanasopoulou, Apostolos N. Giovanis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.339-340

THE LOYALTY IMPLICATIONS OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT: FINDINGS FROM THE MOGUL CO-CREATION COMMUNITY

Marianna Sigala

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.243