KOREASCHOLAR

CONSUMERS' PERCEPTION OF THE TECHNOLOGY-BASED INNOVATION: EXAMINING DIFFERENT LEVELS OF INNOVATION AND THE DIFFERENT TYPES OF CUSTOMER PARTICIPATION

Hyeyeon Yuk, Euejung Hwang, Tony Garrett, Jong-Ho Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.309

THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION

Youseok Lee, Junhee Seok, Jongdae Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.158

THE INFLUENCE OF FRONTLINE SERVICE EMPLOYEES’ PERCEPTION OF CUSTOMER INJUSTICE ON THEIR PERCEIVED PSYCHOLOGICAL CONTRACT VIOLATION

Lin Guo, Aadron Arndt, Chuanyi Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1175-1176

HOW TO INDUCE CUSTOMER COOPERATION IN THE B2C SHARINGSERVICE CONTEXT: AN EXAMINATION OF THE INTERACTION EFFECT OF MESSAGE FRAMING AND CUSTOMER VALUE PERCEPTION

Woohyun Lee, Sooyun Kim, Sunmee Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.866-868

INCREASING CUSTOMER AWARENESS AND IMPROVING PERCEPTION TOWARDS CINEMASMOBILE APPLICATION

Muhammad Adriansyah, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1714-1717

HOW CUSTOMER EXPERIENCE ARE TRANSMITTED TO CUSTOMERS? : INVESTIGATION INTO DESIGNER’S ATTITUDE AND CUSTOMER PERCEPTION IN SERVICE DESIGN

Takuo ANDO, Hikaru MAKINO

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1044-1047

CUSTOMER VALUE PERCEPTION:CROSS-NATIONAL PREFERENCES FOR ORGANIC FOOD

Barbara Seegebarth, Klaus-Peter Wiedmann, Stefan Behrens, Christiane Klarmann, Lisa Luebbehusen Scribner

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.830